61% of marketers say SEO is the main focus of inbound marketing. Photo Retouching Inbound marketing priorities But how many people are doing SEO audits? SEO auditing should be a standard procedure. It gives you a better understanding of where your website is now, and it allows you to improve your overall performance so that you are better ranked. increase. In addition, you can catch errors before actually damaging their position in SERP . Generally, SEO audits should be done at the beginning of a new quarter or at the beginning of a new project. Why so often? It's important to note that what worked last year may not work this year, as Google is constantly changing its Photo Retouching algorithms.
Not only that, your rivals are competing to rank higher than you. Photo Retouching As things change and competitors move up the rankings, you need to perform regular SEO audits to stay on top of the game. Of course, performing an SEO audit may sound exhausting . You have already worked hard to improve your ranking up to this point, and now you have to perform an actual audit. If you're not sure how to get started or exactly what you need to do, we'll explain it in plain English when considering how to perform a comprehensive SEO audit of your website. learn more: What's the biggest website mistake that is lowering my SEO ranking? 15 Common Onsite Techniques How To Fix SEO Issues How to Perform Effective Blog Post Audits (and Reasons) Start crawling Crawling is usually the Photo Retouching way to initiate all SEO audits.
The good news is that you don't have much to do when it comes to performing crawls. All you really need to do is choose a tool and let it take on the hard work for you. Nightwatch site audit The point of crawl is to detect errors that are affecting your SEO efforts. Photo Retouching These errors can be widespread, including redirects, duplicate content, inappropriate keywords, unlinked pages, and broken links. Basically, the whole shebang of SEO done poorly. Besides Nightwatch, other great website crawl and audit tools .